شناسایی معیارهای پذیرش فناوری زنجیره بلوکی و ارائه مدل ترکیبی پذیرش فناوری TAM و TOE با استفاده از روش خوشه¬بندی K-means
الموضوعات : فناوری اطلاعات و ارتباطاتعاطفه فرازمند 1 , ابوذر عرب سرخی 2 , سید احمد یزدیان 3 , عباس سقایی 4
1 - مدیر گروه برنامه ریزی تحول دیجیتال پژوهشگاه ارتباطات و فناوری اطلاعات
2 - استادیار، پژوهشکده امنیت، پژوهشگاه ارتباطات و فناوری اطلاعات، تهران، ایران
3 - استادیار، گروه مهندسی صنایع، دانشکده فنی و مهندسی، واحد علوم تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
4 - گروه مهندسی صنایع، دانشکده فنی و مهندسی، واحد علوم تحقیقات، دانشگاه آزاد اسلامی
الکلمات المفتاحية: پذیرش فناوری, زنجیره بلوکی, خوشه بندی, مدل پذیرش, عوامل پذیرش,
ملخص المقالة :
با توسعه روزافزون فناوری و ادغام آن در زندگی خصوصی و حرفهای کاربران، تصمیم در مورد پذیرش یا رد آن هنوز یک سؤال باز باقیمانده است. نظریههای پذیرش فناوری به بیان علل پذیرش سیستم اطلاعاتی توسط یک فرد اشاره مینماید. در زمینه مدل پذیرش فناوری، تحقیقات متعددی صورتگرفته است که به ارائه مدلهای مختلف میپردازد. در این پژوهش به بررسی مدل پذیرش فناوری زنجیره بلوکی با استفاده از مدل TAM و مدل TOE پرداخته میشود و پس از مرور اجمالی بر معیارها و محدودیتهای آنها به ارائه چارچوب مفهومی–اکتشافی مبتنی بر خوشهبندی معیارها در چارچوب TAM و TOE پرداخته شده است. همچنین در این پژوهش پس از بررسی ادبیاتپژوهش 85 معیار پذیرش فناوری زنجیره بلوکی شناسایی و با بررسی خبرگان 53 معیار بهعنوان مهمترین معیارهای پذیرش فناوری زنجیره بلوکی شناسایی شده و سپس با استفاده از روش خوشهبندی k-means در نرمافزار SPSS به دستهبندی معیارها و ارائه مدل ترکیبی این پژوهش پرداخته شده است. نتایج نشان میدهد که از منظر خبرگان، همجواری مفهومی مستقیم، صرفاً بین عوامل خارجی و دو عامل سودمندی درک شده و درک سهولت استفاده تأثیرگذار مشاهده نگردید، بلکه عواملی که در گروههای فناوری، سازمانی و محیطی مدل TAM قرار دارند نیز در این همجواری قرار میگیرند، همچنین نتایج و بررسی محدودیتهای مدل TAM و TOE نشان میدهند که این دو مدل تکمیلکننده یکدیگر هستند. یافتههای این پژوهش به توسعه بیشتر پذیرش زنجیره بلوکی کمک مینماید و راهنماییهایی برای عملکرد شرکتهای فعال در این حوزه فراهم میآورد.
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