بررسی ارزیابی مروری بر ادبیات و جهت گیری های آینده در عملکردی توسعه پایداری در صنعت گردشگری
الموضوعات :
شهرام رفیعی نائینی
1
()
آتنا حرفه گر
2
(گروه آموزشی جغرافیا، دانشکده ادبیات، علوم انسانی و اجتماعی، تهران، ایران)
میترا حسین پور شرف شاد
3
(گروه آموزشی جغرافیا، دانشکده ادبیات، علوم انسانی و اجتماعی، تهران، ایران)
محبوبه جرجانی
4
(گروه آموزشی جغرافیا، دانشکده ادبیات، علوم انسانی و اجتماعی، تهران، ایران)
الکلمات المفتاحية: صنعت گردشگری, مهمان نوازی سبز محور, عملکرد پایداری, شاخص های پایداری, ارزیابی پایداری, تجارت پایدار.,
ملخص المقالة :
در دهه های اخیر، با نگرش به فعالیت های اقتصادی در صنعت های گردشگری و مهمان نوازی سبز محور به طور فزاینده ای به صورت ناپایدار بوده است. علیرغم تعداد بالای مقالات انتشار یافته در علم پایداری با رویکرد ها و موضوعات مختلف به شدت پراکنده بوده است. هدف از بررسی مقدماتی ارائه یک نمای کلی به صورت ساختار یافته از مقالات انتشار یافته مربوط به ارزیابی عملکرد پایداری در صنعت گردشگری و مهمان پذیری و مستند سازی از نظر وضعیت فعلی ادبیات، دسته بندی مقالات انتشار یافته، تحلیل و پیوند دادن به روندهای مورد مطالعه و همچنین برجسته کردن شکاف ها و ارائه توصیه های پژوهشی علمی است. روش و بررسی در این تحقیق پیشنهادی شامل دو مرحله متوالی روش شناختی است. ابتدا نحوه شناسایی مقالات به عنوان رویکرد جمع آوری داده ها و سپس نحوه تجزیه و تحلیل این مقالات می باشد. در این مقاله نتیجتا نشان داده می شود که مدل های ارزیابی پایداری در صنعت گردشگری و مهمان نوازی باید متعادل تر گردد، معیارها و روابط به طریقی مناسب تعریف گردد و ذهنیت معیارهای ذهنی ذاتی در شاخص های پایداری در نظر گرفته شود. برای پرداختن به این ذهنیت، می توان از سایر روش های تحلیلی و تکنیک های تصمیم گیری گروهی که می تواند با عدم قطعیت، با شاخص های متضاد و ارزیابی های زبانی مقابله نماید و در کارهای آینده مورد استفاده قرار گیرد. با ارائه شکاف‌های تحقیقاتی، در این بررسی محققان را تحریک می‌کند تا چارچوب‌های ارزیابی عملکرد پایداری عملاً قابل اجرا را ایجاد کنند تا با ارزیابی و مقایسه درجه پایداری به کمک کند و منجر به شیوه‌های تجاری پایدارتر شود. این بررسی در تعریف ارزیابی عملکرد پایداری شرکت های گردشگری و مهمان نوازی برای اولین بار، بررسی شکاف بین حسابداری پایداری و ارزیابی پایداری، و ارائه یک نمای کلی ساختار یافته از توصیه‌های پژوهشی نوآورانه در مورد ادغام روش‌های ارزیابی تحلیلی در چارچوب‌های مفهومی پایداری منحصر به فرد را ارائه می نماید.
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