Digital Transformation Model, Based on Grounded Theory
الموضوعات :Abbas Khamseh 1 , Mohammad Ali Mirfallah Lialestani 2 , Reza Radfar 3
1 - Islamic Azad University, Karaj, Iran
2 - Islamic Azad University, Roodehen, Iran
3 - Islamic Azad University, Tehran, Iran
الکلمات المفتاحية: Digital Transformation, Business Strategy, Organization Change, Technology Management.,
ملخص المقالة :
Given the emergence of Digital Transformation from Industry 4.0 and the rapid dissemination of technological innovations as well as their impact as a strong driving force in new businesses, efforts should be made to identify the dimensions of this core factor as rapidly as possible. Providing a comprehensive overview of all aspects of the model. The purpose of this article is to provide insights into the state of the art of digital transformation in the last years and suggest ways for future research. This analysis is like a mapping of the subject literature into categories, so that with the help of a number of experts the evolutionary trends can be identified and further researched. In this way, with a deeper understanding of the subject, we have attempted to identify existing gaps. The findings suggest that organizations of all sizes must adapt their business strategy to the realities of digital transformation. This will largely lead to changing business processes as well as managing operations in a new and more intelligent tool-based way. Based on this research, organizations will evolve not just on their own, but on the whole value chain, and this will clearly change the way they produce and deliver value. Organizations can develop their digital ecosystem by creating and developing innovation centers and using open innovation strategy, and as a result, link their digital business to a value chain. Also in this article, we have identified the main categories and subcategories by examining the sources and using the grounded theory approach, as well as determining the relationship between them. Finally, we completed the work by identifying the digital transformation model as the central phenomenon of research.
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