مدل اکوسیستم دولت همراه ایران، تحلیل و شناخت بازیگران اصلی
محورهای موضوعی :علی حکیم جوادی 1 , محمدمهدی سپهری 2
1 - .دانشگاه تربیت مدرس
2 - .دانشگاه تربیت مدرس
کلید واژه: دولت همراه, تحلیل اکوسیستم, مدل معادلات ساختاری, بازیگران جدید, خدمات فراتر از انتظار, نوآوری , واسطه ها, تبلیغ‌کنندگان,
چکیده مقاله :
اکوسیستم دولت همراه از اکوسیستمهای در حال شکلگیری در ایران است. هدف این مقاله شناخت و تحلیل ساختار و همچنین شناسایی نقش هر یک از بازیگران اصلی این اکوسیستم است. به منظور نیل به این هدف، ابتدا با استفاده از منابع پژوهش و بررسی مدلهای ارائه شده در این منابع، مدلی مفهومی برای اکوسیستم دولت همراه ارائه میشود که در آن چهار بازیگر جدید: رویکردهای جدید در ارائه خدمات فراتر از انتظار، نوآوری و نوآوران، تبلیغ و تبلیغ‌کنندگان و واسطهها معرفی شده‌اند. سپس، با طراحی پرسشنامهای جهت تأیید عوامل شناسایی شده در مدل و بررسی تأثیر آنها بر اکوسیستم دولت همراه، و توزیع آن با بهرهگیری از یک نمونه تصادفی400 تایی، نگرشها و نظرات 363 نفر از خبرگان و کارشناسان حوزه تلفن همراه و دولت همراه جمعآوری و بر پایه مدل معادلات ساختاری تحلیل شده است. نتایج نشان میدهد به جز عامل تبلیغ و تبلیغ‌کنندگان، سه عامل جدید دیگر ضرایب معنیداری در مدل دارند.
The government ecosystem is one of the developing ecosystems in Iran. The purpose of this article is to recognize and analyze the structure and also to identify the role of each of the main actors of this ecosystem. In order to achieve this goal, first, by using research sources and examining the models presented in these sources, a conceptual model for the mobile government ecosystem is presented, in which four new actors: new approaches in providing services beyond expectations, Innovation and innovators, advertising and advertisers and intermediaries have been introduced. Then, by designing a questionnaire to verify the factors identified in the model and examine their impact on the mobile government ecosystem, and distributing it using a random sample of 400, the attitudes and opinions of 363 experts in the field of telephone Companion and companion government have been collected and analyzed based on the structural equation model. The results show that except for the advertising factor and advertisers, three other new factors have significant coefficients in the model.
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