ارائه‌ی مدلی برای اهرم‌سازی یک شایستگی فناورانه (مورد مطالعه: ربات مارسان)
محورهای موضوعی :علی حیدری 1 , اسماعیل جعفر پناه 2
1 - دانشکده مدیریت دانشگاه تهران
2 - دانشگاه تهران
کلید واژه: مسیر/فرآیند اهرم‌سازی شایستگی فناورانه, محصولات با فناوری پیشرفته, تصمیم‌گیری چند معیاره‌ی فازی, ربات مارسان,
چکیده مقاله :
یکی از مهم‌ترین توانمندی‌های پویای بنگاه‌های فناوری‌محور عصر حاضر، اهرم‌سازی یک دستاورد فناورانه برای ابداع کاربردها و محصولات جدید -و به تبع آن بازارهای جدید- است. پژوهش حاضر شایستگی فناورانه‌ی ربات مارسان را مورد مطالعه قرار داده و هدف اصلی آن تعیین نقطه‌ی آغاز فرآیند/مسیر اهرم‌سازی این شایستگی است. برای این منظور ابتدا بازارهای هدف موجود برای اهرم‌سازی این شایستگی شناسائی و سپس با استفاده از یک مدل تصمیم‌گیری چندمعیاره با رویکرد ترکیبی ANP-DEAMATEL و TOPSIS در محیط فازی، رتبهبندی شدهاند. خبرگان پژوهش از میان متخصصان شرکتهای صنعتی و دانش‌بنیان و اعضای انجمنهای علمی مرتبط با شایستگی مورد نظر انتخاب شدهاند. نتایج مدل تصمیم‌گیری چندمعیاره بر اساس داده‌های حاصل از نظرات خبرگان نشان می‌دهد، صنعت نفت بیشترین جذابیت را برای شروع اهرم‌سازی ربات مارسان داراست. از مدل ارائه شده در این پژوهش میتوان با جرح و تعدیلاتی برای سایر محصولات با فناوری پیشرفته نیز استفاده نمود.
Nowadays, one of the most important dynamic capabilities of technology-intensive firms is leveraging of technological achievements for the creation of new applications and products and as a result, the new markets. This research studied the snake-like robot technological competence and its main purpose is to determine the starting point for leveraging process/path of this competence. For this purpose, available target markets for leveraging this competence have been identified and then have been ranked with performing multi-attributes decision making through ANP-DEAMATEL and TOPSIS hybrid model in fuzzy environment. Research experts have been selected from industrial knowledge intensive firms and scientific associations related to this competence. Multi-attribute decision making model results, based on data from experts, show that oil industry has the most attractiveness for starting of snake-like robot leveraging. The model presented in this research, with some modifications and adjustments can also be used for other high-technology products.
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