گام‌های توسعه گردشگری فرهنگی در روستاهای استان لرستان
محورهای موضوعی : مطالعات اجتماعی و گردشگری، جامعه شناسی گردشگریزینب اسدپوریان 1 , یاسر محمدی 2 , مهدی رحیمیان 3
1 - دانشگاه بوعلی سینا همدان
2 - کشاورزی-گروه توسعه روستایی
3 - کشاورزي و منابع طبيعي، گروه اقتصاد کشاورزي و توسعه روستايي
کلید واژه: گردشگری فرهنگی# توسعه روستایی# گام‌های توسعه# تئوری زمینه‌ای# تکنیک دلفی- فازی#,
چکیده مقاله :
پژوهش حاضر با هدف شناسایی و تعیین اولویت گام‌های توسعه گردشگری فرهنگی در روستاهای استان لرستان به روش کیفی-کمی و با رویکرد اکتشافی انجام شد. در مرحله اول جهت شناسایی گام‌های توسعه گردشگری فرهنگی 19 مصاحبه نیمه ساختاریافته با خبرگان گردشگری فرهنگی انجام و با بهرهگیری از روش تئوری زمینه‌ای و انواع کدگذاری باز، محوری و انتخابی، 33 راهکار در قالب چهار گام اصلی شناسایی شدند. در مرحله دوم، طی دو مرحله جهت دستیابی به توافق گروهی بین خبرگان و تعیین اولویت گام‌های شناسایی شده از طریق فرایند فازیزدایی، از تکنیک دلفی-فازی استفاده شد. نتایج نشان داد که راهکارهای شناسایی‌شده توسعه گردشگری فرهنگی در استان لرستان را میتوان در چهار گام «آموزش و نوآوری»، «کالبدی-زیرساختی»، «حمایتی-نهادی» و «فرهنگی-تبلیغاتی» طبقه‌بندی نمود و با توجه به اینکه اختلاف میانگین فازیزدایی شده نظر خبرگان در دو مرحله کمتر از 25/0 بود، همه راهکارهای شناسایی شده از اعتبار لازم برخوردار بودند. همچنین نتایج نشان داد که از بین گام های شناسایی شده، اولین و مهمترین گام توسعه گردشگری، گام آموزش و نوآوری است. سایر گام ها به ترتیب اولویت عبارت از کالبدی-زیرساختی، حمایتی-نهادی و فرهنگی- تبلیغاتی هستند. مهمترین راهکارها در هر گام نیز به ترتیب عبارت از راهکارهای اطلاعرسانی و تبلیغات در خصوص روستاهای گردشگری، شناسایی روستاهای دارای قابلیت گردشگری، راهکار ارائه تسهیلات بانکی جهت توسعه فعالیتهای گردشگری به روستاییان و توجه بیشتر و ساخت المانهای فرهنگی و معماری های خاص روستایی بودند.
This study sought to identify and prioritize the development steps of cultural tourism in rural areas of Lorestan province using the qualitative-quantitative method and exploratory approach. To this end, at the first stage, 19 semi-structured interviews were conducted with cultural tourism experts to identify the steps involved in cultural tourism development, out of which thirty-three solutions were identified in four main steps via open, axial, and selective coding. At the second stage, the Delphi-Fuzzy technique was applied in two stages to reach a consensus among the experts and prioritize cultural tourism development steps through the defuzzification process. The results showed that the identified strategies for cultural tourism development in Lorestan province could be categorized into four main steps: "Education and Innovation," "Physical Infrastructure," "Supportive-Institutional," and "Cultural-Advertising." Moreover, since the defuzzificated mean difference of the experts' opinion was less than 0.25 in two steps, all the identified solutions were proved to be valid. The results also indicated that the first and foremost step in tourism development was "education and innovation," followed by physical infrastructure, supportive-institutional, and cultural-promotional steps, respectively. Furthermore, at each step, the most important solutions were found to be advertising for tourism villages, identifying villages with tourism potentials, providing banking facilities for villagers to help them develop tourism, and building cultural elements and particular architectures in rural areas, respectively.
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