فرانظریه پردازی گردشگری منطقه ای: گزارش فراتحلیل
محورهای موضوعی : مطالعات اجتماعی و گردشگری، جامعه شناسی گردشگری
1 - دانشگاه گیلان
کلید واژه: ارزیابی فراتحلیل, گزارش فراتحلیل, گردشگری منطقه ای,
چکیده مقاله :
چکیده در رشته برنامه ریزی منطقه ای و حوزه گردشگری با در نظر گرفتن سرعت بالای انتشار مقالات علمی و عدم توانایی بررسی تمام این مقالات توسط محقّقان، تحلیل مطالعات انجام شده در این حوزه امری ضروری است و از آنجا که در کشور ایران به تازگی فراتحلیل مورد توجّه محقّقان قرار گرفته است، این گونه به نظر می رسد که در آینده نزدیک فراتحلیل در رشته شهرسازی گرایش برنامه ریزی منطقه ای نیز بخش قابل توجهی از مطالعات را به خود اختصاص دهد. مطالعه حاضر به بررسی کیفیت گزارش مطالعات فراتحلیل در مجلات خارجی و داخلی با موضوع گردشگری منطقه ای براساس بیانیه پریزما می پردازد. در این مطالعه، کلیه مجلات خارجی و داخلی (فارسی و انگلیسی) که در حوزه برنامه ریزی منطقه ای با موضوع گردشگری منطقه ای در یک دهه گذشته توسط پایگاه های اطلاعات مگیران، پایگاه جهاد دانشگاهی، گوگل اسکالر و ایرانداک نمایه شده اند، با استفاده از کلید واژگان فراتحلیل، متاآنالیز و گردشگری مورد جستجو قرار گرفته اند. از 38 مقاله یافت شده، پس از اعمال معیارهای ورود به مطالعه، تعداد 13 مقاله باقی مانده که با استفاده از بیانیه پریزما مورد بررسی قرار گرفت و داده ها با استفاده از آمار توصیفی تحلیل شد. میزان انطباق کلّی کیفیت مقالات فراتحلیل مورد بررسی در این مطالعه، براساس معیارهای بیانیه پریزما خوب برآورد شد. بیشترین کمبودهای کیفیت در بخش روش پژوهش مقاله نویسی به میزان 38 بوده است. در این مطالعه به ارزیابی گزارش مطالعات فراتحلیل گردشگری منطقه ای پرداخته شد و کیفیت این مطالعات در سطح متوسط بوده است.
As the most widely provided service industry worldwide, tourism has attracted the attention of a wide variety of managers and researchers. Therefore, it is crucially important to identify the componential elements involved in tourism marketing and offer optimal solutions to facilitate tourist attraction. Considering the fact that previous has merely partially investigated the factors involved in tourism marketing, this study sought to conduct a comprehensive examination of such factors, systematically reviewing the expansive related literature. This study is considered exploratory in terms of purpose and applied in terms of nature, using the meta-synthesis method to analyze the collected data. The study’s statistical population comprised 580 studies conducted from 2000 to 2020, out of which 87 studies were selected using purposive sampling. The collected data were then gone through content analysis, coded based on open, axial, and selective coding methods, according to which 78 codes, 21 concepts, and six categories were identified and analyzed using the meta-synthesis method. Finally, the validity of the analyzed data was confirmed by Cohen’s Kappa Coefficient. According to the study’s results, the main categories identified for tourism marketing were as follows: integrated marketing (incentive promotional mixtures); satisfaction; relationship marketing; internal marketing; electronic marketing; and ICT factors. Therefore, it could be argued that this study offers a deep understanding of the existing literature on tourism marketing.
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