مدل علّی پذیرش و به کارگیری یادگیری مجازی در کارکنان: نقش تناسب فناوری – شغل، خودکارآمدی و هنجار ذهنی
محورهای موضوعی :
1 - دانشگاه ميبد يزد
2 - پيام نور استان فارس
کلید واژه: مدل پذیرش فناوری, تناسب فناوری- شغل, هنجار ذهنی, خودکارآمدی رایانه.,
چکیده مقاله :
هدف پژوهش حاضر ارائه مدل علی پذیرش و به کارگیری یادگیری مجازی در کارکنان با تأکید بر نقش تناسب فناوری – شغل، خودکارآمدی و هنجار ذهنی در بین کارکنان صنعت نفت میباشد و تلاش شده است با بررسی عواملی مانند هنجارذهنی، خودکارآمدی رایانه، تناسب فناوری– شغل و اثرات آن ها با متغیرهای مدل پذیرش فناوری یعنی سودمندی ادراک شده، سهولت استفاده ادراک شده و تمایل و به کارگیری آموزش مجازی را مورد بررسی قرار دهد. پژوهش حاضر از نظر هدف کاربردی است و از نظر نحوه گردآوری و تحلیل داده ها از نوع توصیفی – همبستگی می باشد. جامعه آماری پژوهش حاضر کارکنان شرکت نفت که با آموزش مجازی آشنایی دارند (330 نفر) را شامل می‌شود. شرکت کنندگان چندین پرسشنامه مثل هنجارذهنی از پرسشنامه آژان و هارتشورن (2008)، فناوری - شغل از پرسشنامه واتاناساک داکول و همکاران(2010)، سهولت استفاده ادراک شده از پرسش نامه مون و کیم (2001)، سودمندی ادراک شده از پرسشنامه کیم و همکاران (2007)، تمایل استفاده یادگیری مجازی از پرسشنامه سامی ینتو (2009)، خودکارآمدی رایانه از پرسشنامه والترز، و داگرتی (2007) تکمیل نمودند. برای بررسی فرضیه های تحقیق از روش تحلیل مسیر استفاده شده است. نتایج نشان داد که متغیرهای تناسب فناوری – شغل، هنجارذهنی، خودکارآمدی رایانه به صورت مستقیم و غیرمستقیم از طریق متغیرهای واسطه ای سهولت استفاده ادراک شده و سودمندی ادراک شده بر متغیر تمایل و به کارگیری یادگیری مجازی دربین کارکنان اثر معناداردارند. بیشترین اثر کل مربوط به متغیر تناسب فناوری – شغل و سهولت استفاده ادراک شده و کم ترین اثر کل مربوط به متغیر هنجار ذهنی بر تمایل و به کارگیری یادگیری مجازی میباشد.
The purpose of this study was to present a causal model of acceptance and utilization in the usage of virtual learning among oil industrial staffs. It has been tried to investigate the factors such as subjective norm, computer self- efficacy, task-technology fit and their relations to variables associated with the technology acceptance model, perceived usefulness, perceived ease of use and intention to use of virtual learning among staffs. In terms of objectives, this study was an applied research and in terms of the method of collecting and analyzing data, it was a descriptive and correlational research. The populations of this study were Oil Company employees who are familiar with virtual learning (330) included. The sample were 172(based on Morgan table), who, were selected through the simple-random sampling methods and Several questionnaires were completed by the participants, such as subjective norm Ajjan & Hartshorn (2008), task-technology fit Vatanasakdakul & et al (2010), perceived ease of use Moon & kim (2001), perceived usefulness Kim & et al (2007), and intention to use Samiento (2009) and computer self-efficacy Wolters & Daugherty (2007.To examine the research hypotheses, the path analysis was used. Findings indicated that computer self- efficacy, task-technology fit and Subjective norm have a significant effect on intention to use of virtual learning directly or indirectly, through the intermediate role of the variables perceived ease of use and perceived usefulness. The greatest total effect on intention to use of virtual learning were related to the Task-technology fit and perceived ease of use and the least total effect was related to the subjective norm.
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