تئوری بازی ها در انتخاب اتحادهای استراتژیک بر مبنای استراتژی نوآوری؛ بررسی صنعت فناوری اطلاعات و ارتباطات ایران
محورهای موضوعی : مدیریت استراتژیکفاطمه حاج اسمعیلیان 1 , هوشنگ نظامی وند چگینی 2 , طهمورث حسنقلی پور 3
1 - دانشگاه تهران
2 - دانشگاه شهید بهشتی
3 - دانشگاه تهران
کلید واژه: اتحاد استراتژیک, تئوری بازی ها, استراتژی نوآوری, فناوری اطلاعات و ارتباطات,
چکیده مقاله :
صنعت فناوری اطلاعات با پیروی از الگوی دیگر کشورها از سرمایه محور بودن به سمت خدمات محور بودن در ایران پیش می‌رود. این اتفاق سبب شده که مدل های سنتی کسب و کار به چالش کشیده شود. از همین روی بازیگران فاوا با نگاهی متفاوت در دهه جدید، فعالیت‌های خود را آغاز کرده‌اند. فعالان صنعت نیز اتحادهای استراتژیک را یکی از مهمترین اشکال سازمانی مدرن، برای حفظ رقابت پذیری مدنظر دارند. در این تحقیق با هدف کمک به فرایند تصمیم‌سازی مدیران صنعت، با شناسایی عوامل مؤثر بر انتخاب متحد استراتژیک و استراتژی نوآوری با رویکرد تحلیل فراترکیب بالغ بر 1400 پژوهش علمی، و بومی‌سازی عوامل با تکنیک دلفی فازی نشان داد که سرمایه‌گذاری، هزینه، سطح نوآوری، منابع ناملموس، منابع بازاریابی، ریسک تجاری‌سازی، پارامترهای مالی و عدم اطمینان زمانی موثرترین‌ها هستند. بعلاوه مدیران صنعت می‌توانند با مدل کمی ارائه شده در این پژوهش که مبتنی بر چانه‌زنی نش ارائه شده است، به نوع بهینه ائتلاف استراتژیک بر مبنای استراتژی نوآوری از میان تسهیم سود، تسهیم تأمین مالی، تسهیم نوآوری و یا تلفیق آن‌ها دست‌یابند.
The ICT industry is moving from a capital-centric towards a services-centric one. This is due to the emergence of technologies and infrastructures and businesses that challenge the business models of traditional players. Hence, the actors have begun their work with a different look at the innovation strategy of the new decade. On the other hand, industry activists have considered strategic alliances as one of the most important organizational forms in modern society in recent years. The purpose of this study is to help the managers by identifying the factors influencing the selection of strategic partners and, in particular, the factors based on the innovation strategy, through first analysis of more than 1,400 scientific researches and second customizing factors with the fuzzy Delphi technique. The results show that investment (financing), cost, level of innovation, intangible resources, marketing resources, commercialization risk, time uncertainty and financial parameters are the most effective ones. In addition, industry executives can come up with the type of optimal strategic alliance through profit sharing, financing sharing, innovation sharing, or a mixed of these three, with a quantitative model presented in this research based on Nash bargaining
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