@article{
  author = {Zarei Mahmoudabadi, Mohammad},
  title = {The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry},
  journal = {Modiriat-e- farda},
  year = {2025},
  volume = {23},
  issue = {81},
  pages = {61-78},
  doi = {},
  url = {https://rimag.ir/fa/Article/51594}
}