@article{ author = {Dehghani firoozabadi, ŮŽAbolfazl, Asadzadeh firoozabadi, Alireza, andalib ardakani, vajiheh}, title = {Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)}, journal = {Modiriat-e- farda}, year = {2024}, volume = {23}, issue = {78}, pages = {43-78}, doi = {}, url = {https://rimag.ir/fa/Article/48479} }