TY - JOUR AU - Dehghani firoozabadi, ŮŽAbolfazl AU - Asadzadeh firoozabadi, Alireza AU - andalib ardakani, vajiheh TI - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran) JO - Modiriat-e- farda VL - 23 IS - 78 SP - 43 EP - 78 PY - 2024 DO - ER -