TY  - JOUR
AU  - Abrood, Alireza
AU  - Derakhshan, Ablolnaser 
TI  - The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value
JO  - Journal of Innovation and Value Creation
VL  - 13
IS  - 26
SP  - 63
EP  - 90
PY  - 2025
DO  - 
ER  -