@article{
  author = {Abrood, Alireza, Derakhshan, Ablolnaser },
  title = {The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value},
  journal = {Journal of Innovation and Value Creation},
  year = {2025},
  volume = {13},
  number = {26},
  pages = {63-90},
  doi = {}
}