TY - JOUR AU - mir, sseed AU - malekpour, amin TI - The relationship between neuromarketing and electronic word-of-mout advertising with customers' impulse buying behavior in Khorramabad city Refah chain store JO - Modiriat-e- farda VL - 23 IS - 80 SP - 95 EP - 111 PY - 2024 DO - ER -