TY  - JOUR
AU  - Zarei Mahmoudabadi, Mohammad
TI  - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
JO  - Modiriat-e- farda
VL  - 23
IS  - 81
SP  - 
EP  - 
PY  - 2025
DO  - 
ER  -