@article{
  author = {Zarei Mahmoudabadi, Mohammad},
  title = {The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation},
  journal = {Modiriat-e- farda},
  year = {2025},
  volume = {23},
  number = {81},
  pages = {-},
  doi = {}
}