%0 Journal Article %A Bashirkhodaparasti, Ramin, Nemati, Nasrin %T Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz) %J Modiriat-e- farda %V 21 %N 73 %P 29-52 %D 2024 %R %U https://rimag.ir/fa/Article/37501