%0 Journal Article
%A Ahghaghi, Hamid Reza , Ghasemi Namaghi, Mohammad,  Hosseinzadeh, Ali 
%T  Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality  (Case Study: Bank Mellat Isfahan Branches)
%J Quarterly Ethical Research (Association for Islamic Thought)
%V 12
%N 2
%P 37-60
%D 2021
%R 
%U https://rimag.ir/fa/Article/32359