khorakian, alireza, Kardani malekinezhad, Mona, Rahimnia, Fariborz . “The Effect of Domain Specific Innovativeness on Exploratory Purchasing Behavior in Innovative Products.”  Roshd -e- Fanavari, vol. 16, no. 61, 2019, pp. 45-52. 10.52547/jstpi.20813.16.61.45