%0 Journal Article %A Beheshtian-Ardakani, Arash, fathiyan, Mohammad %T From Mass Marketing to One-to-One Electronic Marketing %J Roshd -e- Fanavari %V 13 %N 51 %P 45-51 %D 2017 %R 10.7508/jstpi.2017.03.006 %U https://rimag.ir/fa/Article/20521