@article{
  author = {Beheshtian-Ardakani, Arash, fathiyan, Mohammad},
  title = {From Mass Marketing to One-to-One Electronic Marketing},
  journal = { Roshd -e- Fanavari},
  year = {2017},
  volume = {13},
  number = {51},
  pages = {45-51},
  doi = {10.7508/jstpi.2017.03.006}
}