@article{ author = {Mirabi, Vahidreza, Azari, Hassan, gholamzadeh, daryoosh}, title = {Artificial Intelligence in Human Resource Management: Strategic Reconsideration of Employer Branding through Intelligent Avatars (Case Study: Iran’s Power Industry)}, journal = {Journal of Industry and University}, year = {2025}, volume = {17}, issue = {65}, pages = {69-86}, doi = {}, url = {https://rimag.ir/fa/Article/49827} }