%0 Journal Article %A Dehghani firoozabadi, ŮŽAbolfazl, Asadzadeh firoozabadi, Alireza, andalib ardakani, vajiheh %T Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran) %J Modiriat-e- farda %V 23 %N 78 %P 43-78 %D 2024 %R %U https://rimag.ir/fa/Article/48479