@article{
  author = {Dehghani firoozabadi, َAbolfazl, Asadzadeh firoozabadi, Alireza, andalib ardakani, vajiheh},
  title = {Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance  (Case Study: Detergent Manufacturer Companies of Iran)},
  journal = {Modiriat-e- farda},
  year = {2024},
  volume = {23},
  number = {78},
  pages = {43-78},
  doi = {}
}