@article{ author = {mardaneh, shokrollah, yarahmadi, fataneh, mirmehdi, seyed mehdi}, title = {Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust}, journal = { Roshd -e- Fanavari}, year = {2026}, volume = {22}, issue = {86}, pages = {15-24}, doi = {}, url = {https://rimag.ir/fa/Article/46284} }