%0 Journal Article
%A mardaneh, shokrollah, yarahmadi, fataneh, mirmehdi, seyed mehdi
%T Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust
%J  Roshd -e- Fanavari
%V 22
%N 86
%P 15-24
%D 2026
%R 
%U https://rimag.ir/fa/Article/46284