@article{ author = {shakarami, kiyan, Rozbahany, Mohammadreza, Abohamzeh, Ahmad, Rozbahany, Mohammadreza, Abu Hamzah, ahmad, Abu Hamzah, Ahmad}, title = {Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries}, journal = { Social Studies in Tourism}, year = {2024}, volume = {12}, number = {27}, pages = {133-160}, doi = {10.61186/journalitor.42344.12.27.133} }