@article{ author = {Zarei Mahmoudabadi, Mohammad}, title = {The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation}, journal = {Modiriat-e- farda}, year = {2025}, volume = {23}, issue = {81}, pages = {-}, doi = {}, url = {https://rimag.ir/fa/Article/40962} }