%0 Journal Article %A Akbari , Mahziyar , Hajibabaei, Hossein %T An examination of the effects of online streaming platforms based on social media on consumers' impulsive purchases based on communication source characteristics and product features %J Roshd -e- Fanavari %V 19 %N 75 %P 58-71 %D 2023 %R 10.61186/jstpi.40575.19.75.58 %U https://rimag.ir/fa/Article/40575