Nemati, Hesamedin, سبحانی فرد, یاسر, Jafari, Ali (2024) ‘Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)’, Modiriat-e- farda, 22(74), pp. 143-166. doi:10.61186/mf.38396.22.74.143