Nemati, Hesamedin, سبحانی فرد, یاسر, Jafari, Ali (2024). Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs). *Modiriat-e- farda*, 22(74), 143-166. 10.61186/mf.38396.22.74.143