TY  - JOUR
AU  - Nemati, Hesamedin
AU  - سبحانی فرد, یاسر
AU  - Jafari, Ali
TI  - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
JO  - Modiriat-e- farda
VL  - 22
IS  - 74
SP  - 143
EP  - 166
PY  - 2024
DO  - 10.61186/mf.38396.22.74.143
ER  -