%0 Journal Article
%A Nemati, Hesamedin, سبحانی فرد, یاسر, Jafari, Ali
%T Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
%J Modiriat-e- farda
%V 22
%N 74
%P 143-166
%D 2024
%R 10.61186/mf.38396.22.74.143
%U https://rimag.ir/fa/Article/38396