@article{
  author = {Nemati, Hesamedin, سبحانی فرد, یاسر, Jafari, Ali},
  title = {Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)},
  journal = {Modiriat-e- farda},
  year = {2024},
  volume = {22},
  number = {74},
  pages = {143-166},
  doi = {10.61186/mf.38396.22.74.143}
}