TY - JOUR AU - Kazemi, Ali AU - Rafie, Hajar AU - Ansari, Azarnoosh TI - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City) JO - Modiriat-e- farda VL - 16 IS - 53 SP - 191 EP - 208 PY - 2018 DO - ER -