@article{
  author = {قاسمی, فاطمه , بردبار, غلامرضا },
  title = {Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship},
  journal = {Modiriat-e- farda},
  year = {2014},
  volume = {13},
  number = {40},
  pages = {1-10},
  doi = {}
}