@article{
  author = {Tosifyan, Masoud, Ramezani, Ali},
  title = {Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)},
  journal = { Roshd -e- Fanavari},
  year = {2018},
  volume = {14},
  issue = {54},
  pages = {55-62},
  doi = {10.7508/roshdefanavari.2018.14.007},
  url = {https://rimag.ir/fa/Article/20598}
}