TY - JOUR AU - Beheshtian-Ardakani, Arash AU - fathiyan, Mohammad TI - From Mass Marketing to One-to-One Electronic Marketing JO - Roshd -e- Fanavari VL - 13 IS - 51 SP - 45 EP - 51 PY - 2017 DO - 10.7508/jstpi.2017.03.006 ER -