تحلیل مدل‌های کسب و کار پلتفرمی؛ توسعه اخیر و تحقیقات آینده
محورهای موضوعی :شهاب رازبان 1 , سحر کوثری 2 * , محمد رضا ثنایی 3
1 - گروه مدیریت دولتی و فن آوری، دانشکده مدیریت حسابداری و علوم انسانی دانشگاه آزاد اسلامی واحد قزوین، نام شهرقزوین
2 - مرکز تحقیقات سیاست علمی کشور
3 - گروه مدیریت دولتی و فن آوری، دانشکده مدیریت حسابداری و علوم انسانی دانشگاه آزاد اسلامی واحد قزوین، نام شهرقزوین
کلید واژه: کلید واژه ها : کسب و کار, پلتفرم, دیجیتال, کسب و کار آنلاین. ارزش,
چکیده مقاله :
چكيده انقلاب دیجیتالی و اینترنتی در هزاره سوم، این ضرورت را ایجاد نموده که تمام صاحبان کسب و کارها و اشخاص حقیقی و حقوقی به فکر ایجاد و توسعه کسب و کار خود در حیطه دیجیتال و بستر اینترنت باشند. پژوهش حاضر با هدف تحلیل مدل های کسب و کار پلتفرمی، توسعه اخیر و تحقیقات آینده مورد بررسی قرار گرفت. روش پژوهش بصورت مروری و کتابخانه ای و مبتنی بر بررسی اسناد و مقالات مرتبط با موضوع می باشد. بررسی ادبیات، پیشینه و مدل های موجود نشان از کاستی های می دهد که آن ها را ناتوان از حل مساله ما می کند. بیشتر پژوهش های انجام شده و مدل های ارائه شده جهت کسب ¬و کارهای آفلاین مناسب می¬باشند. بخش عمده ای از مطالعات صورت گرفته در حوزه مدل های کسب و کار با رویکرد کمی به دنبال کشف رابطه بین متغیرها و اثبات فرضیات ارایه شده بوده اند و یا تنها به مرور نظریه ها پرداخته اند. در نتیجه پژوهش¬های کیفی اندکی برای اکتشاف هرچه ¬بیشتر مساله صورت گرفته است. نکته قابل توجه دیگر وارد کردن مسائل فرهنگی در پژوهش¬ها می¬باشد. تفاوت¬های فرهنگی جوامع مختلف در رویکردشان به موضوع پژوهش و چگونگی و میزان پذیرش آن¬ها از الگوهای جدید موثر است. به همین دلیل جای بسط تحقیقات را با وارد کردن مسائل فرهنگی و متغیرهای دموگرافیک دارد. این مقاله کوشیده است ضمن مقایسه مطالعات انجام شده در خارج و داخل کشور، پیشنهاداتی راهبردی برای یافتن مدل کسب و کار مطلوب برای برطرف نمودن نواقص موجود در مدل های سنتی ارائه نماید.
Shahab Razban Sahar Kousari Mohammad Reza Sanaei Abstract Digital and Internet revolution in the third millennium has created the necessity for all business owners and natural and legal persons to think about creating and developing their business in the digital field and the Internet platform. The main aim of the present study was an Analysis of platform business models, recent development, and future research. The research method is a review and library-based approach, based on reviewing documents and articles related to the subject. Reviewing the literature, background, and existing models shows the shortcomings that make them unable to solve our problem. Most of the conducted research and presented models are suitable for offline businesses. The small number of qualitative studies to explore as many issues as possible is one of the factors to consider in this field. Most of the studies carried out in the field of business models with a quantitative approach have investigated the relationship between variables to prove hypotheses or review theories in a scientific and promotional way. Another noteworthy point is the inclusion of cultural issues in research. The cultural differences of different societies are effective in their approach to the research topic and how and how much they accept new models. For this reason, it is necessary to expand the research by including cultural issues and demographic variables. This article has tried to compare the studies conducted abroad and inside the country, and provide strategic suggestions to find the optimal business model to overcome the deficiencies in the traditional models.
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