تحلیل نظرات کاربران در فروشگاه دیجیکالا با هدف تشخیص نظرات فریبنده
الموضوعات :
1 -
2 - گروه آموزشی مدیریت کسب و کار، دانشکده مدیریت، علم و فنّاوری
الکلمات المفتاحية: تشخیص نظرات فریبنده, یادگیری ماشین, مدل‌های زبانی بزرگ, تحلیل نظرات کاربران, شبکه‌های عصبی عمیق,
ملخص المقالة :
این پژوهش به بررسی و تحلیل نظرات کاربران در فروشگاه دیجیکالا با هدف تشخیص نظرات فریبنده پرداخته است. ابتدا داده‌های نظرات کاربران جمع‌آوری و پیش‌پردازش شدند و سپس با استفاده از مدل‌های مختلف یادگیری ماشین و مدل‌های زبانی بزرگ، نظرات فریبنده تشخیص داده شدند. نتایج نشان داد که نظرات فریبنده معمولاً توسط کاربرانی با اعتبار پایین‌تر نوشته شده‌اند و نظراتی که تعداد دیسلایک بیشتری دریافت کرده‌اند، اغلب دارای اعتبار کمتری هستند. همچنین، نظرات مثبت بیشترین تعداد را دارند و کاربران با نظرات مثبت اغلب لایک‌های بیشتری دریافت می‌کنند. این پژوهش نشان داد که استفاده از مدل‌های زبانی بزرگ و یادگیری ماشین می‌تواند به بهبود تشخیص نظرات فریبنده و افزایش دقت سیستم‌های نظارت بر نظرات کاربران کمک کند و به شناسایی بهتر کاربران با ارزش و تاثیرگذار یاری رساند.
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