یک سیستم توصیه گر بر اساس تحلیل ویژگی شخصیتی افراد در شبکه اجتماعی تلگرام
الموضوعات :محمدجواد شایگان فرد 1 , محدثه ولی زاده 2
1 - دانشگاه علم و فرهنگ
2 - گروه کامپیوتر، دانشگاه علم و فرهنگ، تهران، ایران
الکلمات المفتاحية: رفتار کاربران, سیستم‌های توصیه‌گر, شبکه‌های اجتماعی, تلگرام, تحلیل شخصیت,
ملخص المقالة :
تحلیل ویژگی های شخصیتی افراد همواره یکی از موضوعات جذاب پژوهشی بوده است. علاوه بر این، دستیابی به ویژگی‌های شخصیتی براساس داده‌هایی که از رفتار اشخاص به دست می‌آید، یک موضوع چالش برانگیز است. براساس پژوهش‌های انجام شده؛ اغلب مردم، بیشتر وقت خود را در شبکه‌های اجتماعی صرف می‌کنند و ممکن است در این شبکه‌های اجتماعی، رفتارهایی را از خود بروز دهند که نمایانگر یک شخصیت در فضای مجازی باشد. امروزه شبکه‌های اجتماعی بسیاری وجود دارند که یکی از آن‌ها، شبکه اجتماعی تلگرام است. تلگرام در ایران نیز مخاطبان بسیاری دارد و افراد به منظور برقراری ارتباط، تعامل با دیگران، آموزش، معرفی محصولات و غیره از آن استفاده می‌کنند. این پژوهش به دنبال این موضوع هست که چگونه می توان یک سیستم توصیه گر را بر اساس ویژگی های شخصیتی افراد بنا نهاد. به این منظور، شخصیت کاربران یک گروه تلگرامی را با استفاده از سه الگوریتم Cosine Similarity، MLP و Bayes شناسایی شده و در نهایت با کمک یک سیستم توصیه‌گر، کانال‌های تلگرامی متناسب با شخصیت هر فرد ، به او پیشنهاد می‌شود. نتایج حاصل از تحقیق نشان می‌دهد که این سیستم توصیه‌گر به طور میانگین 42/65 درصد رضایت کاربران را جلب کرده است.
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