ارائه الگوی بکارگیری رسانه‌های اجتماعی در آموزش کارکنان بر مبنای نظریه داده بنیاد (مورد مطالعه: صنعت بانکداری)
الموضوعات :حسن بودلائی 1 , علی نقره 2 , عباس نرگسیان 3
1 - دانشگاه تهران
2 - پردیس بین المللی کیش دانشگاه تهران
3 - دانشگاه تهران
الکلمات المفتاحية: آموزش کارکنان, برنامه‌های کاربردی, رسانه‌های اجتماعی, مدیریت منابع انسانی,
ملخص المقالة :
امروزه آموزش به عنوان یکی از مهم‌ترین عواملی که موجب افزایش اثربخشی و کارایی کارکنان می‌شود، شناخته شده است. از آنجایی که در سال‌های اخیر، رسانه‌های اجتماعی کاربرد فضاینده‌ای در آموزش کارکنان داشته است، هدف این پژوهش شناسایی دیدگاهها و ادراکات مدیران و کارشناسان آموزش از ارزش رسانه‌های اجتماعی در محیط‌های یادگیری سازمانی و ارائه الگوی بکارگیری رسانه‌های اجتماعی در آموزش کارکنان می‌باشد. بر این اساس در چارچوب روش کیفی و بکارگیری راهبرد نظریه داده بنیاد، اقدام به بررسی و جمع‌آوری داده‌های پژوهش از طریق مصاحبه‌های نیمه ساختاریافته با 15 نفر از مدیران و کارشناسان آموزش بانک‌های شهر تهران شد که با روش نمونه‌گیری قضاوتی انتخاب شدند. تحلیل داده‌ها در سه مرحله کدگذاري باز، کدگذاري محوري و کدگذاري انتخابی انجام گرفت و بر اساس آن الگوی کیفی پژوهش طراحی شد. نتایج پژوهش حاضر، نشان دهنده‌ي استخراج بالغ بر 117 کد اولیه از مصاحبه‌ها و 78 مفهوم و 18مقوله است که در قالب الگوی پارادایمی شامل مقوله محوری (یادگیری تعاملی فناورانه)، شرایط علّی (حمایت مدیریت ارشد، مدیریت تغییر، مدیریت منابع انسانی مبتنی بر شایستگی، مخاطب محوری)، شرایط زمینه‌ای (فرهنگ سازمانی مشارکتی، چابکی سازمانی، خط مشی‌های سازمانی، زیرساخت‌های فناورانه)، شرایط مداخله‌گر (زیرساخت‌های فناورانه ضعیف، منابع مالی ناکافی، کمبود آگاهی کارکنان)، راهبردها (مدیریت دانش، فعالیت‌های تیمی)، پیامدها (کاهش هزینه‌های آموزش، بهبود عملکرد کارکنان، اثربخشی آموزشی، یادگیری مستمر) قرار گرفت
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