@article{
  author = {Akbari, Mohsen, gholizade, mohammad hassan, kazemi, hamid},
  title = {The Effect of consumer innovativeness, personal characteristics on dairy new-product adoption in Mazandaran cities},
  journal = {Journal of Innovation and Value Creation},
  year = {2020},
  volume = {9},
  number = {17},
  pages = {17-28},
  doi = {}
}