TY - JOUR AU - یاراحمدی, فتانه AU - khamisi pour, mina TI - Investigating the effect of personality and the use of social media on price sensitivity (Case study of Ofogh Kourosh Mahshahr stores) JO - Modiriat-e- farda VL - 24 IS - 82 SP - 41 EP - 60 PY - 2025 DO - ER -