%0 Journal Article %A یاراحمدی, فتانه, khamisi pour, mina %T Investigating the effect of personality and the use of social media on price sensitivity (Case study of Ofogh Kourosh Mahshahr stores) %J Modiriat-e- farda %V 24 %N 82 %P 41-60 %D 2025 %R %U https://rimag.ir/fa/Article/50817