@article{
  author = {یاراحمدی, فتانه, khamisi pour, mina},
  title = {Investigating the effect of personality and the use of social media on price sensitivity (Case study of Ofogh Kourosh Mahshahr stores)},
  journal = {Modiriat-e- farda},
  year = {2025},
  volume = {24},
  number = {82},
  pages = {41-60},
  doi = {}
}