TY - JOUR AU - mardaneh, shokrollah AU - yarahmadi, fataneh AU - mirmehdi, seyed mehdi TI - Investigating the Effect of Artificial Intelligence Technology on Consumer Purchase Intention in Online Retail the Moderating Role of Brand Trust JO - Roshd -e- Fanavari VL - 22 IS - 86 SP - 15 EP - 24 PY - 2026 DO - ER -