TY  - JOUR
AU  - mardaneh, shokrollah
AU  - yarahmadi, fataneh
AU  - mirmehdi, seyed mehdi
TI  - Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust
JO  -  Roshd -e- Fanavari
VL  - 22
IS  - 86
SP  - 15
EP  - 24
PY  - 2026
DO  - 
ER  -