@article{
  author = {mardaneh, shokrollah, yarahmadi, fataneh, mirmehdi, seyed mehdi},
  title = {Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust},
  journal = { Roshd -e- Fanavari},
  year = {2026},
  volume = {22},
  number = {86},
  pages = {15-24},
  doi = {}
}