shakarami, kiyan, Rozbahany, Mohammadreza, Abohamzeh, Ahmad, Rozbahany, Mohammadreza, Abu Hamzah, ahmad, Abu Hamzah, Ahmad. Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries.  Social Studies in Tourism. 2024;12(27):133-160. 10.61186/journalitor.42344.12.27.133